This business book is aimed at early career artists and helps to equip them with the practical tools needed to approach their careers, shining light upon some things that are often hidden from view. It has been written as a series of opinion pieces rather than a how-to guide, and covers such topics as how to exhibit and sell your works, as well as things like how to stay motivated, and how to deal with the periods of insecurity that a career in the arts can often create.
The process of entering the art world and forging a career can be fraught with obstacles to overcome, and so we have written this guide to make the journey as stress-free as possible. Navigating The Art World consists of a mix of advice and tips from ourselves, as well as gallerists, curators, artists, collectors, and other industry experts to give some insight on various ways to enhance your art career.
Foreword: On Being a Business
How Do You Find Your Inspiration?
What Can Artists do to get their Work Noticed?
Building your Profile - Rosalind Davis
Locating an Audience
Social Media and the Art World - Paul Weiner
Effective Social Media - How to Capture your Audience
How do you Select Artists for Exhibitions?
The Role of the Gallery in the Post-Social Media World
Engaging with Galleries
Getting People Through the Door
Other Skills - An Interview with Jordy Kerwick
Requiem for the Exhibition - How all Artists must Become Curators
What is one thing about the Art World you wish would Disappear Forever?
Making your own Opportunities - The Benefits of DIY Exhibitions and Non-Traditional Spaces - Hector Campbell
The Pitfalls of Selling
Playing to the Collectors
The Importance of Collaboration
What do you Wish Artists did More or Less?
Making Trends - An Interview with Paul Foster
Peaks and TroughsIn Pursuit of Being an Artist - Hedley Roberts
What is the one bit of Advice you would give an Artist at the Start of their Career